Task: creation of a brand for a young but very enthusiastic and ambitious family winery who doesn’t have the history but wish to write their own story.
Brand location: The Crimea
Date: 2019
Client: Belmas Family
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Scope:
Branding & identity design
Art direction
Packaging design
Brand photography
E-commerce & product photography
Social media imagery
—Photographers: Boris Bendikov, Katya Alagich
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Thanks to Vladimir Belmas, Marina Belmas, Ekaterina Belmas and Rustam Akiniyazov
for partnership in the project.
"Belmas is the family name of one part of our family. When we thought over the name for the winery, Rustam immediately said that, sadly, his family name was too complicated for our purpose. Akiniyazov Winery, can you imagine? The French origin of Belmas could be interpreted in many ways. For example, “Belle maison” means “beautiful house”. It's beautiful!" ⠀
Ekaterina Belmas
"Belmas Winery is the story of one family. The story is about what dreams may come if you are brave enough to follow them. One family. Two cities. Three generations. The one whole dream to make wine from grapes grown on our own land."⠀
Rustam Akinyazov
"How long have you received a letter in handwriting? There is something touching and soulful in this. We write down words of gratitude to our customers and ship along with a box of our wine."
Ekaterina Belmas ⠀
"For the sake of a dream, we reversed our life drastically. We’ve left our jobs, business, career. We’ve changed our native Moscow and St. Petersburg for a new place to take a chance to achieve our dream and make outstanding wine. The Crimea, the village of Rodnoe in the valley of Chernaya river, has become our new home.”
"The presentation of our first wine took place in Sevastopol on August 8, 2020. We got excited and were anxious trying to find the rights words to introduce Riesling by Belmas Winery to the public."
Marina Belmas
